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TWG

Digital Campaign 

Objectives

The campaign aims to enhance exposure and product awareness and create noise and viral effects. 

Deliverables

This online to offline campaign adopted diverse channels in order to boost and stimulate the performance. A Facebook application allowed fans to download and redeem the sample.

Result

Throughout the interactive campaign, it attracted over 1,000 fans to install the Facebook application and gained over 2000 engagements from clicks and sample redemption. It reached the objectives that encourage fans to join offline promotion events.