The Bingo Campaign aimed to encourage repurchase and accelerate traffic and sales. The above targets impelled 3 Eyes to conceive and carry out a desirable integrated campaign.
Once the users consumed over $50 in the any branches of Tam Jai, they could receive a game code then get a game card by inputting the code to the game. Users were required to answer question every week in order to receive the stickers or iPhone respectively.
Since the game was simple and offering attractive prize incentives, the campaign has drawn a high engagement and galvanized viral effect.
There were high numbers of playtime and unique players throughout the whole campaign.