Sheraton Grand Macao
Digital Campaign
Objectives
Public awareness and viral effect are the main project objectives. Not to mention that drawing followers and engagement are significantly essential for this campaign.
Deliverables
Since the campaign was launched before Christmas, we implemented an advert calendrer game to interact with fans. By answering different daily questions, fans had opportunities to gain various grand prizes.
Result
The campaign ultimately gained a satisfactory fans growth and engagement rate.
