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2018 Formula Upgrade Digital Campaign


The client launched a campaign to enhance brand exposure and create viral effect. Identifying the teenagers and family as the target audiences, the campaign was interactive to draw attention.


3Eyes developed a Pac Man game which provides an online platform for users to experience the exciting game. Apart from Pac Man game, 3Eyes also advertised through various channels such as Facebook and Google Ad Banner. Top 50 winners of each week can win a box of Pringles, in turn boost the engagement.


The campaign successfully drew product sales and promote product favors. With over 1000 totally players, 80% of them used mobile as the device to connect the game.