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All Rights Reserved

Hung Fook Tong

Digital Campaign 

Objectives

As client was going to launch new products, we helped to enhance the exposure and draw public’s attention. We target to boost the fans number and products sales amount.

Deliverables

An in-app campaign platform was designed to allow fans to access to the game. The game mechanics are easy to follow and daily mission enabled the campaign to achieve sustainability.

Result

During the 6-week campaign period, it attracted over 9,000 pageviews via campaign mini-site. The percentage of new visitor and returning Visitor are 66.5 and 33.5 respectively that means the campaign could retain the visitors successfully.