Hung Fook Tong
Digital CampaignÂ
Objectives
As client was going to launch new products, we helped to enhance the exposure and draw public’s attention. We target to boost the fans number and products sales amount.
Deliverables
An in-app campaign platform was designed to allow fans to access to the game. The game mechanics are easy to follow and daily mission enabled the campaign to achieve sustainability.
Result
During the 6-week campaign period, it attracted over 9,000 pageviews via campaign mini-site. The percentage of new visitor and returning Visitor are 66.5 and 33.5 respectively that means the campaign could retain the visitors successfully.
