The campaign targeted to magnify brand exposure and specifically highlight the product benefits of ZenBook 13 light version. The campaign would boost the fans number, organic reach and game interaction.
The campaign was launched during FIFA World Cup with a FIFA game theme. Users could experience a simple but exciting card game about finding combinations. Winners would be rewarded with Asus products or cash prizes.
The game apparently drew a satisfactory site visit as well as a fans
growth in FB fanpage. It enhanced the brand exposure and promote product benefits.